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The most basic explanation of Internet marketing is any sort of advertising, promotion or marketing tactic used online. This includes promotional websites, email marketing, and social media.
Marketing online has many benefits including:
- Affordability: Many online marketing strategies are free (i.e. social media marketing) or very low cost.
- Reach: This is especially true if you business isn’t limited to your local area. The Internet reaches the four corners of the globe.
- Always open: The Internet never sleeps. Night owls can learn about your business and even buy from you while you’re sleeping.
- Focus in on your target market. It’s easy to find your target market online so you can save time and money on marketing strategies that speak directly to your most likely buyers.